Users will soon have a fresh option that allows them to lessen the amount of AI-made videos appearing in their feeds. This step comes as the company disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a global rollout. This development coincides with a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising content creators on a popular video site primarily display AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for inferior, mass-produced content that is often absurd or surreal.
Based on user feedback that many people enjoy content made with AI tools, from AI artwork to informative clips, and we aim to offer the community the option to see more or less of that, based on their own preferences,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its network labeled as made with AI. Collectively, more than 100 m pieces of content are submitted to the app every day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the amount of AI-generated videos they view by opening the topic control setting in the application and choosing “AI-generated content”. Further subjects that can already be modified under the tool encompass politics, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige content makers to tag “realistic” AI-made content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
In addition, the app will from now on apply an artificially created tag to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is additionally launching a two million dollar AI literacy fund for experts and institutions to produce learning resources about using AI responsibly. This initiative will support educational bodies specializing in educating coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, amid discussion over proposals to lay off a large number of content moderators in Britain. The company is planning to reduce a significant number of roles in its user protection department in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most distressing content prior to it is viewed by humans. TikTok stated a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
